Our no fluff, sustainability plan
Our purpose is to free the feet of the world through redefining what socks can be.
Game-changing functionality and comfort through working with - not against - our natural foot shape and function and utilizing natures super-fibers to create a lightweight, comfortable and high performing second skin.
Our choice to use Responsible Wool Standard merino yarn as the dominant component is backed by two huge benefits.
Our first priority is the quality, performance and comfort of our socks and there isn't any other fiber better for the job. From having the lowest frictiom (less blisters!) to keeping your skin feeling drier and regulating temperature, merino is at the top of the podium.
The second benefit, after the unmatched, bloody awesome performance of merino for our toe socks, is the sustainability it brings to our socks.
In creating better foot health and comfort, we want to help ensure that the world we explore, play and thrive on is healthy for generations of feet to come.
That's why we have committed using natural fibers as much as we can, where it adds to the performance, comfort or resilience and to planting native trees around the world.
Our sustainability efforts in a nutshell?
We're giving back through a straight forward, no bullshit policy of planting native trees for every single item sold and continuing to maximize sustainable fibers and recyclable packaging.
We've partnered with the Eden Reforestation Projects to get the trees planted.
Easy on your feet, and the planet.